Arousi started with a question no one was really answering: what happens to desire, intimacy, and pleasure when your body starts to change? Martina Baroncelli founded Arousi in Australia in 2024 because midlife women deserved better than silence.
About us
Arousi is launching in July 2026
While you wait, find out what your body actually needs right now.
What we believe
The silence around midlife desire has gone on long enough.
Pleasure is part of feeling like yourself. It doesn't stop mattering.
Products for this stage of life should actually be designed for this stage of life.
Every woman navigating this deserves honest information, not euphemisms.
The content on Arousi is written from personal experience and general research. It is educational in nature and is not medical advice. If you are experiencing symptoms related to perimenopause, please speak with a qualified healthcare provider.
Arousi - Founded in 2025, Yowie Bay, NSW, Australia
hello@arousi.me
+61 2 9090 4058
Ships discreetly across Australia.
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